FRESH MARKET INSIGHTS FOR THE NEW GLOBAL MARKETING
In the new era of the multipolar world international marketing meets news requirements. It is no longer about the west dominating the evolving countries, but about independent spirited regions and nations.
SUMMIT FOR INTERCULTURAL EXCHANGE
This is why we conduct a global online conference merging the perspectives and visions of Europe, Asia and America. We want to share our intercultural insights with the international marketing community.
We're looking forward!
concept m conducts the Global Deep Dive Summit 2024 together with our close Chinese research partner 3drips in the online format, streaming live from the 798 Art District in Beijing.
Dirk Ziems
Co-founder concept m
"Since its foundation in 2008, the concept m institue has acted as a global boutique for psychological insights."
Sami Wong
Co-founder 3drips
"Strength and optimism are the values of 2024 - the Chinese Year of the Dragon."
Ian McLagan
Research Director US
"2024 will accelerate global change - with important consequences for the international marketing."
Thomas Ebenfeld
Managing Partner concept m
"We like to give you an impulse for sustainable success! We look forward to your participation!"
PROGRAMME
- 10:10 – 10:40 Opening panel discussion: Intercultural understanding for marketeers Thomas Ebenfeld, Sami Wong, Ian McLagan, Vanessa Klainer, Judy Taylor
- 10:40-11:10 SoM + Brands: Influencers in Germany / KOLs in China Veronica Ebenfeld, Sami Wong
- 11:10-11:40 Panel discussion: Best Agers – The new vitality of the older generation Riccardo Edwin D’Urzo, Sami Wong, Dirk Ziems
‒‒‒‒‒‒ SHORT BREAK ‒‒‒‒‒‒‒‒‒‒
- 12:00 – 12:30 Panel discussion: AI, Robotics, Spatial Computing - Tech trends which shape the future Ian McLagan, Isaac Peng, Stefan Spangenberg (vodafone), Dirk Ziems
- 12:30 – 13:00 Panel discussion: Global trends in the automotive markets – covering China, Europe, US Isaac Peng, Dirk Ziems, Ian McLagan, Riccardo Edwin D’Urzo
- 13:00 – 13:30 Authenticity and real self – New branding trends in China and Europe Thomas Ebenfeld, Sami Wong
- 13:30 – 14:00 Panel discussion: Climate change and sustainability – different cultures, different narratives Sami Wong, Dr. Kristina Rodig (E.ON), Vanessa Klainer, Dirk Ziems
SPEAKER
- Dirk Ziems, Berlin
- Thomas Ebenfeld, Cologne
- Sami Wong and Isaac Peng, Beijing
- Judy Taylor, London
- Riccardo Edwin D’Urzo, Rome/Amsterdam
- Ian McLagan, Los Angeles
- Vanessa Klainer, Mexico City/Buenos Aires
- Dr. Kristina Rodig (E.ON Energy)
- Stefan Spangenberg (Vodafone)
- Moderation: Falk Furmann (Hainan)
SAVE THE DATE FOR OUR ONLINE CONFERENCE FROM BEIJING
02/27/2024
- Central Europe 10.00 - 14.00
- China 17.00 - 21.00
- US Pacific 01.00 - 05.00
